World’s first Gucci restaurant opens its door in Shanghai

World’s first Gucci restaurant opens its door in Shanghai
Like Armani or Bulgari in the past years, Gucci recently decided to extend its luxury expertise to food & beverage industry. After a successful attempt in 2012 at Florence Gucci Museo, the fashion house opens now its first fine-dining restaurant in Shanghai IAPM mall.

1921 Gucci Restaurant Shanghai is located at 4th floor of IAPM mall, straight above the Gucci retail store, and is composed of a chocolate bar (offering currently homemade cakes), a coffee area and a fine-dining restaurant with a stunning terrace overlooking the gorgeous Huaihai Zhong road. The atmosphere is very chic, cosy, with premium materials – amazing wooden walls and floor – which obviously reminds us the overall Gucci ambience. Branding is not showy, we can only know we are in a Gucci place thanks to the gold 1921 logo displayed at entrance and emblazoned on tablecloths.

Gucci Restaurant Shanghai - Entrance

1921 Gucci Restaurant Shanghai – Entrance

We booked a table for dinner and we enjoyed a tuna tartar, tagliatelle with morels and foie gras, a cod fillet and finally a chocolate fondant for dessert. Food is Italian classical style, designed by Chef Giuliano Dacasto and absolutely stunning for reasonable prices ; this restaurant is definitely going to be one of the most city’s renowned restaurant.

1921 Gucci Restaurant Shanghai - Tagliatelle with morels and foie gras

1921 Gucci Restaurant Shanghai – Tagliatelle with morels and foie gras

To complete the overall experience, the restaurant is accessible via a private elevator directly from the retail store which makes IAPM the best place to enjoy a full Gucci journey. Hey, welcome to luxury world!

1921 Gucci – Open since July 2015
413 IAPM Mall, 999 Huaihai Lu near Shaanxi Nanlu / 淮海中路999号上海环贸广场4楼L4-413

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